John is an Energetic sales person who headed many companies in the past with his Expertise hestarted his own with the few savings which he has earned over years and with in a year his experience and referrals were able to drive the business to an extent but not as he expected.
John’s savings started to get depleted with out much output and his confidence started to swindle down, he is always counting on his experience and expertise but the entrepreneurship looked as not his cup of tea.
Every year it is estimated that 80% of start-ups do not make beyond second year and there are many reasons which can be attributed to the failures or success of the business but few key differentiators are
As agreed by all the marketing Gurus Customer Engagement is the Buzzword which attributes successes or failure for any business, after initial product or service successes we need to engage customers constantly, times has changed and customers are more trended towards online to check for options but every customer has his own way of verifying things even though he shop online or getting engaged with a product or service for getting a trust on it we need to promote our brand regularely.
Digital Engagement is basicnecessitythese days no matter what is your service or product, customer would buy your product or service only with the online reviews and if you do not have prominent presence online then you are diminishing your chances for successes.
Digital Marketing Strategy
Most of the start-ups end up in spending heavy amount of cash in wrong marketing strategies, start-ups never realise whether their communication reaching the right audience to make the necessary impactin the digital space, it was estimated most of the start-ups spend 70% of their resources in targeting the wrong audience.
Every business has audience and right product placement to designated audience can bring in huge difference in business successes, a well qualified digital marketing company can bring in great difference.
Off late professional handling social media and SEO has given great impact than a paid google or yellow pages promotion, most of the businesses do not realize that over a period of time a professional digital marketing company can cost way less than just paid ads in famous search engines.
Search Engine Marketing for branding
Smart phones made searches lot more easy for the customers and most of the customers take the help of google search bar to locate a business or get a reviews but most business houses miss on the critical search engine marketing to identify them self on local search.
Every start up can take up this advantage with SEM and ensure they are bang on the search results, we call this as Paid Search Marketing Based on your business model, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions), Google AdWords and Bing Ads are the most popular in this area.
But whatever you do, make sure your work is managed by digital marketing experts as we know the tags in search engines with your web pages.
Right content creation for branding
Content creation and content optimization are two areas which has to be given most important criteria while designing a webpage or marketing your site a right digital marketing professional can make it better.
Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.
Google’s algorithm – be it Hummingbird, Panda, Penguin, Pigeon– the factis that content is the most important metric while filtering search results, content always need to be crisp and short to make our self stand out of crowd
If you can build on business with the right content then for sure you can see your business getting branded and success as well.
Track your Visitors
We can build in cookies to remarket the visitors to your website who has shown interest by enabling cooking and tracking their IP’s to promote your product, this feature can stand as an follow up sales call to most of the customers to get engaged with your products.
A site built by professionals can bring on the traffic as well as business with out much of your effort if invested in right areas.
With the back-link submissions, blog commenting, articles rewriting we create a unique way to spread your brand exponentially online, driving business and making your brand viral online.
This is a great way to build brand and drive traffic to your business. The content can take any format; all you need is to be creative digital marketing agency.
Web Analytics for branding
Web analytics pay a critical role in building a brand for your start up, Web Analytics as a tool helps you to collect, measure, understand, analyse, plan, report and predict the web activities for your business.
There are different Web Analytics tools some of them are Google Analytics, Spring Metrics, Woopra, Clicky, Mint and Chartbeat, web analytics gives the necessary options to all the start up in understanding marketing dynamics and to build itself as a brand.
As a final note,It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.
Digital Marketing is a dynamic medium when managed by professionals can give you great results in building a your brand for your startup.